The US box office saw a steady but fragmented frame over the March 13–15 weekend, with Pixar’s Hoppers retaining the No. 1 spot while two newcomers — Universal’s Reminders of Him and A24’s Undertone — entered the chart with respectable debuts. The weekend once again highlighted the ongoing dominance of family animation and recognizable IP in the theatrical marketplace.
Pixar’s Hoppers Shows Strong Second-Weekend Legs
Leading the weekend was Hoppers, which earned $28.7 million in its second frame, dropping a healthy 36.8 percent from its opening weekend. The film has now collected $86.9 million domestically after just two weeks in theaters. With strong reviews and an “A” CinemaScore driving positive word-of-mouth, the animated adventure appears well positioned for a sustained run as spring break audiences begin heading to theaters.
Pixar has faced challenges in recent years launching original titles theatrically, but Hoppers is showing signs of becoming one of the studio’s most successful non-franchise releases in nearly a decade. Family films traditionally enjoy longer theatrical legs than most genres, and the coming holiday corridor could further boost its momentum.
Colleen Hoover Adaptation Opens Solidly
Universal’s Reminders of Him, based on the bestselling Colleen Hoover novel, debuted in second place with $18 million from more than 3,400 theaters. Literary adaptations tied to strong fan bases have increasingly proven to be reliable theatrical draws, particularly among young adult audiences.
The opening suggests that Hoover’s readership continues to translate into box office turnout following the success of previous book-to-screen adaptations. While the film’s long-term performance will depend heavily on word-of-mouth, the launch places it comfortably within expectations for a romance-driven release.
A24’s Undertone Delivers a Respectable Debut
A24 continued to expand its mid-tier theatrical presence with Undertone, which opened in third place with $9.3 million across roughly 2,500 theaters. The debut represents a solid start for a studio known primarily for prestige and specialty releases.
With a per-theater average above $3,600, Undertone demonstrates the continued appetite for auteur-driven or genre-leaning prestige projects that sit between indie cinema and traditional studio blockbusters.
Scream 7 Slows but Passes a Major Milestone
After dominating the previous weekend, Paramount’s Scream 7 dropped nearly 50 percent in its third outing, earning $8.5 million. Despite the decline, the slasher sequel crossed the $100 million domestic milestone, bringing its total to $106.7 million.
Horror films are typically front-loaded due to intense opening-weekend demand, and Scream 7 is following that familiar pattern. Even with the steep drop, the film remains one of the stronger horror performers of the year so far.
GOAT Continues Its Quietly Successful Run
Sony’s GOAT continued its steady run, adding $4.7 million in its fifth weekend. The film has now grossed $90.5 million domestically and is approaching the $100 million milestone.
Like many animated titles in recent years, GOAT is demonstrating a slow-burn box office trajectory rather than relying on a massive opening weekend. Family audiences and repeat viewings have helped sustain its performance well into its theatrical run.
Warner Bros.’ The Bride! Continues to Struggle
Warner Bros.’ The Bride! continued its dramatic decline, falling more than 70 percent in its second weekend and earning just $2.1 million. The film’s domestic total now stands at $11.3 million, a troubling figure considering its reported $90 million production budget.
Poor audience reception and weak word-of-mouth have significantly limited the film’s prospects, highlighting the difficulty of marketing “elevated horror” concepts to mainstream audiences when production costs climb to blockbuster levels.
Nostalgia and Event Releases Round Out the Chart
Elsewhere in the top ten, a re-release of Kiki’s Delivery Service performed strongly in limited release, grossing $1.67 million from just 249 theaters for an impressive per-theater average. Nostalgia programming also continued with the return of Teenage Mutant Ninja Turtles II: The Secret of the Ooze, which earned $1.47 million.
Meanwhile, Warner Bros.’ Wuthering Heights added $1.67 million domestically, bringing its North American total to $81.9 million. The film has been significantly stronger overseas and continues to move toward a healthy global finish.
A Market Driven by Families, Franchises, and Fandom
Taken together, the weekend underscores several trends shaping the current theatrical landscape. Family animation continues to provide the most stable box office returns, literary adaptations can generate strong openings when supported by dedicated fan bases, and horror franchises remain dependable — though often front-loaded — performers.
At the same time, high-budget experimental projects face increasing scrutiny as audiences become more selective about theatrical outings. The success of Hoppers alongside the struggles of The Bride! illustrates how strongly word-of-mouth and audience accessibility now influence box office outcomes.
Box office figures are based on studio estimates and data reported by Box Office Mojo. Final numbers may change as updated actuals are reported.
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