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Indian regional cinema films breaking into the Hindi market

How Indian Regional Cinema Broke Into the Hindi Market in the Past Decade

There was a time when watching an Indian film in a language other than Hindi could almost feel like stepping into a different part of Indian cinema, such was the perception surrounding it. The language itself created a boundary. A Telugu film belonged to Telugu audiences. A Malayalam film belonged to Kerala. A Marathi film was largely watched in Maharashtra. And while these industries had their own stars, their own

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