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Mardaani 3 Box Office Explained: Inside YRF’s Low-Risk, Recovery-First Strategy
Mardaani 3 was never designed to win a box office sprint. Instead, it appears to be playing a longer, quieter game—one rooted in cost control, pre-sale insulation, and a theatrical rollout calibrated to finish profitably rather than loudly. Viewed through that lens, the film offers a revealing case study in how Yash Raj Films is navigating the worldwide market for mid-budget Hindi cinema in a post-saturation era. Mounted on a
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Mardaani 3 Box Office Explained: Inside YRF’s Low-Risk, Recovery-First Strategy
Mardaani 3 was never designed to win a box office sprint. Instead, it appears to be playing a longer, quieter game—one rooted in cost control, pre-sale insulation, and a theatrical rollout calibrated to finish profitably rather than loudly. Viewed through...
