The year 2024 marked a period of stability for European cinema ticket sales 2024, with several key developments in box-office revenues, and local film success. During the EFM Industry Sessions, the focus was on “Decoding the Newest Industry Trends and Shifts.” Manuel Fioroni, a film analyst at the European Audiovisual Observatory (EAO), kicked off the session by delivering an in-depth analysis of the European theatrical performance for the year 2024. This article presents a detailed analysis of the industry’s performance, based on data reported by Cineuropa.
European Cinema Ticket Sales 2024 and Admission Stability
In 2024, European cinemas saw an estimated 841 million tickets sold, reflecting a slight 2% decrease from 2023. This year marked a period of stability for cinema admissions, the first since the pandemic, indicating that the industry may have adjusted to a “new normal.” Despite this stability, admissions remain approximately 25% lower than pre-pandemic levels, with the average number of admissions between 2017 and 2019 standing at 1.1 billion per year.
European Cinema Ticket Sales 2024: In 2024, European cinemas sold an estimated 841 million tickets, reflecting a slight 2% decline from 2023.
Stability: This year marked the first period of stability since the pandemic, suggesting that the industry has adjusted to a “new normal”.
Admission Levels: Admissions remain approximately 25% lower than pre-pandemic levels, with the average number of admissions between 2017 and 2019 standing at 1.1 billion per year.
Performance in Leading Markets
In 2024, the European Union amassed 640 million admissions, marking a 3% decline from the previous year. France led the way with over 180 million admissions, followed closely by the UK, Germany, Italy, and Spain. These countries continue to dominate the European box office, playing a pivotal role in the region’s overall cinema performance.
European Union: The total number of admissions in 2024 was 640 million, representing a 3% decline from the previous year.
Top Markets:
France: Over 180 million admissions.
Followed by the UK, Germany, Italy, and Spain.
European box-office revenues 2024
The estimated European box-office revenues 2024 amounted to €6.6 billion, which is a modest 1% decrease from the previous year. In the global context, European cinemas accounted for just under 25% of the global theatrical box office, totaling €28 billion in 2024.
Revenue Figures: The estimated box-office revenues for European cinemas in 2024 amounted to €6.6 billion, a modest 1% decrease from the previous year.
Global Context: European cinemas accounted for just under 25% of the global theatrical box office, totaling €28 billion in 2024.
Significance: This data highlights the significant contribution of European cinemas to the global film industry.
Local film success in Europe 2024
One of the key factors driving this stability was the impressive performance of European productions. European films accounted for approximately 33% of all admissions in the region, showing a notable increase from previous years. This rise in market share is largely due to the success of local films, which garnered substantial popularity in their home countries.
Local Film Performance: European movies made up an estimated 33% of the total admissions in the region, showcasing a marked improvement from previous years.
Notable Successes:
“A Little Something Extra” in France.
“Rafadan Tayfa Hayrimator” in Turkey.
Turkey: Local films achieved an impressive 57% market share.
Local Film Success in Europe 2024 and International Challenges
Local Film Success in Europe 2024 has been a driving force behind the stability. European movies made up an estimated 33% of the total admissions in the region, showcasing a marked improvement from previous years.
Local Market Concentration: 68% of European film admissions in 2023 occurred within the films’ home countries.
International Penetration: European films are facing challenges in penetrating international markets, even within the continent.
Global Box-Office Dynamics
Globally, the film industry experienced stagnant growth in 2024, with the most notable growth occurring in Asia, driven primarily by China’s market. While European cinemas have managed to stabilize their position, other regions continue to face difficulties in returning to pre-pandemic levels of performance.
Global Growth: The film industry experienced stagnant global box-office growth in 2024.
Regional Growth: Significant growth primarily occurred in Asia, driven by China’s market.
European Stability: European cinemas managed to stabilize their position despite global challenges.
The Evolving Media Ecosystem
Growth Sectors: Streaming and online video were the only sectors experiencing growth in the broader media ecosystem.
Media Contraction: The rest of the media value chain saw a contraction.
Cinematic Experience: The stability of European cinemas in 2024 demonstrates the enduring appeal of the traditional cinematic experience for audiences.
The data reported by Cineuropa indicates that the European cinema industry achieved stability in 2024, despite facing numerous challenges. The strong performance of local films, along with the stabilization of ticket sales and box-office revenues, reflects the industry’s resilience. Moving forward, addressing the challenges of international market penetration and adapting to the evolving media landscape will be essential for sustained growth and success in the European cinema industry.
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