Spider-Man: Brand New Day is rewriting the box office record books on both sides of the world. In North America, Tom Holland’s latest outing as the web-slinger has earned a historic $72 million in preview screenings, including Wednesday early-access shows, setting the biggest preview gross in box office history. The film surpassed the previous record of $60 million held by Avengers: Endgame, instantly positioning itself among the strongest theatrical launches ever recorded. Industry projections now place the film on course for a domestic opening weekend well above $200 million, with some analysts suggesting it could climb even higher if weekend momentum continues.
At the same time, India is witnessing a phenomenon rarely seen for a Hollywood release. After opening a day early on Thursday, Spider-Man: Brand New Day collected a massive ₹72.44 crore gross and ₹60.60 crore net, becoming the biggest opening day ever for a Hollywood film in the country. The momentum has continued unabated on Friday, with the film already crossing ₹45 crore gross before accounting for late evening and night shows. With the final day’s business still to be added, the film has comfortably crossed the ₹100 crore gross mark in just two days, a pace usually associated with India’s biggest Hindi and pan-Indian event films.
The scale of the Indian opening underlines how dramatically the market has embraced Marvel’s latest blockbuster. Hollywood titles have previously enjoyed strong openings in the country, particularly Avengers: Endgame, Avatar: The Way of Water and Spider-Man: No Way Home, but Brand New Day is performing on a level that places it alongside some of Indian cinema’s biggest commercial spectacles. Strong occupancy in both the English and Hindi versions, coupled with exceptional demand across premium formats, has helped the film sustain remarkable momentum beyond its opening day.
In North America, the record-breaking preview gross reflects equally extraordinary audience demand. The previous benchmark set by Avengers: Endgame had stood unchallenged since 2019, making Brand New Day’s achievement particularly significant. The film has also comfortably outperformed the preview numbers of Spider-Man: No Way Home, Doctor Strange in the Multiverse of Madness and Deadpool & Wolverine, making it Marvel Studios’ biggest launch since Holland’s last solo outing as Spider-Man. Premium-format screenings, including IMAX and other large-format auditoriums, have played a major role in driving the historic preview performance.
The film’s impressive start is not limited to North America and India. It has also opened strongly across several key international territories, including China, the United Kingdom, South Korea and Italy, reinforcing expectations of one of the biggest global opening weekends of the year. Trade analysts are projecting a worldwide debut that could exceed $425 million, with further upside if audience demand remains as strong through Sunday.
For Marvel Studios and Sony Pictures, the opening represents more than just another blockbuster debut. Spider-Man: Brand New Day arrives at a crucial moment for the Marvel Cinematic Universe, with the studio looking to build momentum ahead of Avengers: Doomsday. Tom Holland’s return as Peter Parker, nearly five years after Spider-Man: No Way Home, has clearly resonated with audiences, translating into record-breaking advance sales and exceptional opening-day business across multiple markets.
With the weekend still unfolding, Spider-Man: Brand New Day is already making history on multiple fronts. It has delivered the biggest preview performance ever recorded in North America while simultaneously opening in India at a scale typically reserved for the country’s largest homegrown blockbusters. If its current momentum continues, the film appears well positioned not only to set new opening-weekend records but also to establish itself as one of the defining global theatrical events of 2026.
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