The Devil Wears Prada 2 has delivered one of Disney’s strongest streaming launches in recent years, attracting 15.2 million views worldwide across Disney+ and Hulu during its first five days of availability. According to Disney’s viewing methodology, which calculates views by dividing total watch time by the film’s 119-minute runtime, the sequel has become the studio’s biggest live-action streaming movie debut since Deadpool & Wolverine, which recorded 19.4 million views over six days in 2024. The figures highlight the franchise’s enduring appeal nearly two decades after the original film introduced audiences to the world of Runway magazine.
The latest streaming milestone follows an already successful theatrical run. The Devil Wears Prada 2 earned $691 million worldwide, including $220 million at the domestic box office, against a reported $100 million production budget. After establishing itself as one of the year’s most profitable studio releases in cinemas, the film has now successfully transitioned to streaming, suggesting continued audience interest beyond its theatrical audience. The performance also outpaced recent Disney streaming launches, including Lilo & Stitch, reinforcing the sequel’s strong cross-platform appeal.
The film’s performance also reflects Disney’s broader distribution strategy, where successful theatrical releases continue to generate significant engagement after arriving on its streaming platforms. For established franchises with strong audience recognition, the combination of a successful box office run followed by an exclusive streaming release has increasingly become an effective way to extend a film’s lifecycle and reach new viewers.
Set two decades after the original film, The Devil Wears Prada 2 finds Miranda Priestly still leading Runway magazine as the fashion industry undergoes dramatic change. Declining print readership, shrinking advertising revenue and controversy surrounding a poorly vetted story place both Miranda and the publication under growing pressure. The situation becomes even more complicated when Andy Sachs, now an accomplished journalist, returns to Runway as features editor without Miranda’s approval. At the same time, Emily Charlton, once Miranda’s assistant, has become a powerful fashion executive controlling advertising budgets that the magazine desperately needs. Their competing ambitions drive a story about influence, survival and adapting to a rapidly changing media landscape.
The sequel reunites Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, while expanding the ensemble with newcomers including Justin Theroux, Lucy Liu, Kenneth Branagh, and Simone Ashley. The cast is further complemented by cameo appearances from Rachel Bloom and B.J. Novak, broadening the film’s appeal across multiple generations of audiences.
Behind the camera, David Frankel returned to direct the sequel from a screenplay by Aline Brosh McKenna, who also wrote the original 2006 film. Producers Wendy Finerman and Karen Rosenfelt reunited for the project, with Michael Bederman and McKenna serving as executive producers. Released by 20th Century Studios, the sequel has become one of Disney’s most successful legacy franchise releases across both theatrical exhibition and streaming.
Since arriving on Disney+ and Hulu, the film has generated significant online discussion, with many viewers revisiting memorable moments from the original while debating how the sequel compares nearly twenty years later. Much of the conversation has also centred on the film’s portrayal of an industry adapting to the decline of print media, a theme many audiences have found particularly relevant in today’s evolving media landscape.
With 15.2 million global views in its first five days, The Devil Wears Prada 2 has extended its commercial success well beyond cinemas. Following a highly profitable theatrical run, the sequel has now established itself as one of Disney’s strongest streaming launches in recent years, demonstrating that the enduring appeal of Miranda Priestly and the Runway universe continues to attract both longtime fans and a new generation of viewers.
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