Practical Magic 2 has ended Spider-Man: Brand New Day’s six-week reign at the top of the North American box office, opening No. 1 with an estimated $30 million from 4,146 theaters. The Warner Bros. sequel, starring Sandra Bullock and Nicole Kidman, arrived at the lower end of expectations but still comfortably topped the domestic chart in its opening weekend.
Spider-Man: Brand New Day dropped to second place with $8.4 million, bringing its domestic total to approximately $935.2 million. The film had been No. 1 for six consecutive weekends, making its run one of the strongest extended stretches at the top of the domestic box office in recent years.
The sequel also opened internationally with approximately $16 million from 77 markets, giving Practical Magic 2 a worldwide opening of about $46 million. The film carries a reported $75 million production budget, before global marketing expenses, making its domestic performance an important starting point for Warner Bros. as the film heads into the coming weeks.
The $30 million debut is particularly interesting when compared with the original Practical Magic. Released in 1998, the first film opened to around $13 million domestically, which is roughly $27 million when adjusted for inflation. The original eventually developed a cult following despite its modest theatrical performance, creating the nostalgia factor behind the long-awaited sequel.
While the sequel won the weekend comfortably, the overall domestic market was considerably quieter than it was at the same point last year. The weekend is estimated at $83.4 million, down approximately 44% from the $124.5 million recorded during the comparable weekend in 2025. Last year’s frame was driven by The Conjuring: Last Rites, which opened to $84 million.
The audience profile for Practical Magic 2 was heavily female, reflecting the film’s core appeal. The sequel is being positioned as a smaller, nostalgia-driven female audience play rather than a four-quadrant blockbuster, with older women representing a particularly important part of its theatrical audience. Deadline noted that the film could benefit from appointment viewing among its older female audience in the weeks ahead.
There are also some encouraging indicators beyond the opening figure. The sequel received a B+ overall CinemaScore, while its audience response was stronger among some older demographics. The film also posted a reported 92% audience score on Rotten Tomatoes, suggesting that viewers who have already seen it could help sustain interest beyond opening weekend.
The sequel’s performance also comes after an unusually strong run at the top of the domestic chart by Spider-Man: Brand New Day. The superhero film dropped to second place with $8.4 million, taking its domestic total to approximately $935.2 million. It remains within striking distance of Star Wars: The Force Awakens, whose $936.66 million domestic total has stood as the all-time North American record for more than a decade.
Christopher Nolan’s The Odyssey held third place with $7.4 million in its ninth weekend. The film has now crossed $600 million domestically, with its worldwide total reaching roughly $1.68 billion, continuing one of the strongest theatrical runs of the year.
Angel Studios’ Runner, starring Alan Ritchson and Owen Wilson, opened in fourth place with approximately $6.7 million from 2,568 theaters. Coyote vs. Acme rounded out the top five with $6.2 million, taking its domestic total to roughly $47.8 million.
The rest of the weekend’s top 10 included Buddy with $3.5 million, Insidious: Out of the Further with $3.35 million, Hope with $3.3 million, The Uprising with $3.25 million and By Any Means with $2.5 million.
For The Uprising, the opening represents another relatively quiet debut for a major adult-oriented release. Paul Greengrass’ historical drama starring Andrew Garfield landed at No. 9 with $3.25 million, suggesting that the weekend’s audience remained concentrated around established franchises, nostalgia properties and proven theatrical holdovers.
Despite the softer weekend, the broader domestic market remains ahead of last year. According to AP, domestic box-office revenue for 2026 has reached approximately $7.5 billion, up 19.2% from the same point in 2025. The latest weekend therefore appears less like a collapse in theatrical demand and more like a transition from the exceptionally strong summer moviegoing period into a quieter early fall corridor.
The weekend also marks a clear transition in the domestic theatrical market. After an exceptionally strong summer, the overall North American box office generated approximately $83.4 million, down 44% from the comparable weekend last year.
For Practical Magic 2, the immediate challenge will be turning its opening-weekend victory into sustained business. Its $30 million domestic debut is only modestly above the original 1998 film’s inflation-adjusted opening of roughly $27 million, despite the sequel carrying a reported $75 million production budget, before marketing costs.
Top 10 Movies at the U.S. Domestic Box Office
- Practical Magic 2 — $30.0 million
- Spider-Man: Brand New Day — $8.4 million
- The Odyssey — $7.0–7.4 million
- Runner — $6.7 million
- Coyote vs. Acme — $6.2 million
- Buddy — $3.5 million
- Insidious: Out of the Further — $3.4 million
- Hope — $3.3 million
- The Uprising — $3.25 million
- By Any Means — $2.5 million
Read More: