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Box Office Analysis – A Slow Start for Snow White & A Sluggish Market

Disney’s Snow White tops the box office with a $43M debut but falls short of expectations. Meanwhile, Mickey 17 and The Alto Knights struggle as the domestic box office remains sluggish.
March 24, 2025

Disney’s Snow White may have topped the domestic box office with a $43M debut, but the numbers reveal a concerning trend for Disney’s live-action remakes. Not only is this the lowest domestic opening for a Disney reimagining, but it also falls short of initial projections. The film’s global launch stands at $87.3M, below the estimated $100M opening worldwide. While brand recognition and lack of competition could help sustain its run, Snow White will need strong legs to justify its massive $250M budget.

The film arrives amid multiple controversies and expensive reshoots, but industry analysts suggest its underperformance is more due to audience fatigue toward Disney’s live-action remakes. The comparison with past hits like The Lion King ($191M opening) and Beauty and the Beast ($174M opening) signals that the golden era of Disney’s live-action adaptations may be fading. However, Disney is banking on a “Mufasa” strategy, hoping for a slow but steady box office climb in the coming weeks.

Meanwhile, the domestic box office remains sluggish, with revenues trailing 7% behind 2024 and 39% behind 2019 levels. Apart from Snow White, no other film crossed the $5M mark this weekend, a worrying sign for exhibitors.

 

Other Notable Performances

  • Black Bag moved up to No. 2 with $4.4M in its second weekend, showing strong legs with only a 42% drop, bringing its total to $14.8M.

  • Captain America: Brave New World remains the highest-grossing Hollywood film of the year, with a $192M domestic total and $400M worldwide. However, its moderate 28% decline suggests it may struggle to cross $250M domestically.

  • Mickey 17, despite Bong Joon Ho’s pedigree, is turning into a box office disappointment, with $40M domestically and $100M globally. Given its $118M budget, it’s headed for a significant loss.

  • Novocaine, last week’s top film, plummeted 57% to $3.7M, signaling short-lived interest despite a low production cost.

  • Warner Bros.’s The Alto Knights flopped with a $3.1M debut, making it one of the year’s biggest bombs alongside Mickey 17.

What’s Next?

With A Minecraft Movie (April 4) and Marvel’s Thunderbolts (May 2) on the horizon, the industry hopes for a box office revival in April and May. Until then, the theatrical landscape remains weak, and Snow White‘s long-term trajectory will be closely watched.

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