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Is There a Formula to Develop a Franchise?
Cinema has always been about storytelling. But franchises do something bigger. They don’t just tell one story; they create an entire world for audiences to step into. A franchise becomes a universe people return to again and again. It becomes comfort, escape, a whole community. So, the question arises, is there actually a formula to franchise filmmaking? Or is it something completely unpredictable and random? The Idea of a “World”
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